World-Altering
conversion Copywriting
For Sustainable Businesses
Amplify Your Voice. Increase Your Revenue. Change The World.
Introducing
Kathryn Russell Co.
A boutique copywriting studio dedicated to the betterment of the planet and the people in it.
Driven by passion.
Harnessed by nothing.
Devoted to you.
your Sustainable
Products & Services are Important
My job is all about you. I empower sustainable professionals and businesses to stand out and boost revenue. Effective funnel strategies, powered by persuasive copywriting, save my busy clients’ time. Now it’s your turn.
My clients are just like you:
Sustainable and Eco-Friendly Goods
Eco-friendly Service Providers
B-Corporations
Green Tech Organizations
Ethical Lifestyle & Wellness Coaches
Honoring shared values like:
Conscious Consumption
Ethical Sourcing & Supply Chains
Transparency & Accountability
I care because I live here too.
The planet can’t afford your marketing strategy to be put on ice one more quarter.
It’s time for some help - step right up.
You’re Not Alone
I’m Here To Help You
Your small-footprint business is on a mission to make a critical impact. Like, help save the planet and improve life for the people on it (…no big deal).
For you, this is more than a sustainable brand or business. It’s a way to make meaningful change—a legacy, even.
Conscious consumerism is booming. People crave services and products that are accessible, trustworthy, and guilt-free.
You're primed to scale . . . champing at the bit to make a positive change with an income that doesn’t make you loathe yourself.
To compete, you know your marketing plan needs an overhaul. But you’re unsure where to begin or how to ensure meaningful results.
And, you’re already at max capacity as a human being. There's no secret surplus time to tackle and maintain a copy strategy. Not without sacrificing something else vital, like your sanity.
Standing out amid a sea of industry voices and greenwashing can be a struggle.
That’s where I come in.
“Companies don’t need to choose between ESG and growth. They can achieve both simultaneously by employing a thoughtful, fact-based, consumer-centric ESG strategy.”
— McKinsey & Co.
Looking For sustainable copywriting with an ROI?
Hi. Look No Further.
We both know you probably didn’t start your business to become a funnel strategist & copywriter. That’s my job - the one that I do on purpose.
But here you are wrestling to find the optimal words for your website to rank on Google. And cobbling together a sales page to tantalize prospects and repeat customers alike. And time and again, you’re met with bounces.
Forget grappling with your Email Service Provider… desperately trying to snag anyone’s attention and approval in the thick of their crowded inbox. But your open and click-through rates are flagging.
You’re struggling to see measurable results.
This... isn’t what you signed up for?
Fret not. Take a deep breath.
As a conversion copywriter, I’m a word-obsessed research fanatic who loves plunging into data and emerging with alluring copy and a magnetic Call to Action.
I will lighten your load with done-for-you emails, sales & landing pages, and product descriptions that drive conversions.
But . . . Wait.
What is Conversion Copywriting?
Not all copy is equal. Anyone can throw words onto a page. But as you’ve probably learned, that ain’t gonna cut it.
Conversion copy is data-driven targeted messaging that persuades the reader to take a specific action.
It’s a strategic, science-based methodology that informs what you write and how you write it.
So you get more “yeses” each time your audience takes an action.
And here’s a secret: not all copywriters are conversion copywriters.
In a noisy market, having an edge to stand out is vital to your survival - heck, the planet’s too.
You need to partner with a strategic storyteller who knows your market, understands how to harness data, and cultivates stories that convert.
Does your current marketing plan leave the planet hanging?
. . . And Money On The Table?
You Need An Expert Sustainability Copywriter Who Can:
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Capture Attention
Rise above the noise.
Stop cold leads in their tracks with memorable messaging that sets you apart from the competition.
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Cultivate Trust
Keep the conversation going with curious consumers, and convert them to committed customers.
People yearn to be understood. Speak to their needs, solve their problem, and earn their trust.
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Drive Growth
Prioritize and strengthen your email marketing, website traffic, conversions, and revenue for good.
Embrace consumer desire with strategic messaging aligned with your shared needs and beliefs.
You are what they covet. -
Authentically Sell
Sell from the heart with authenticity; bypass cluttered, spammy messaging.
Your mission is an important one, and your target audience agrees whether or not they know you yet.
With me, they will.
Hey there, I’m Kathryn.
Like you, I live on Earth. Home of less-than-ideal climate crises and an omnipresent battle for your attention.
Also like you, I’m dedicating my career to being a catalyst for environmental change. This means wielding the sharpest tool in my arsenal - writing. I am a sustainability copywriter.
The common thread of my 15-year career is simple. Deep-dive interviews that culminate in the refinement and broadcasting of businesses’ stories. From luxury retailers and universities to global law firms and renowned tech companies - I’ve done it.
After moving to a place where “Fire Season” is an annual reality, it was indisputably time to change course and focus on intentional, ethical, and sustainable businesses like yours.
I’m on a mission to help environmentally and socially conscious businesses craft memorable stories, cultivate a rapt audience, and drive their revenue.
Stop playing it small; the planet needs you. It’s time to make an impact on the world and your bottom line.
You’re not alone. Giddy-up, partner.
Reap the Sweet Benefits of Working with me, Your conversion Copywriter:
(Let’s call this the Mt. Rushmore of Benefits)
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Time is a non-renewable resource.
Once it’s gone. . . it’s gone.
As your businesses’ newest champion I’ll save you untold amounts of time. All while I pad your bottom line with the help of striking site copy, inviting opt-ins, and click-worthy emails.So go ahead and focus on your zone of genius, reinvest your time and money, or just relax. Your time, your money, your call.
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With my help, your target audience (and Google) will recognize your authority, and instill trust in your business. In this case, authority wins trust.
The result? A larger, engaged clientele opening their wallets and sharing their win: y-o-u. -
Using a tailored blend of research, copywriting techniques, behavioral science, data, and industry knowledge I’ll help you quickly reach more of the right people in the right places - and turn them into your customers.
Your business (and clients) won’t know what hit it . . . To be clear, it was me.
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As an expert storyteller, I’ll capture and clarify your distinctive tone and voice while elevating your mission for the right audience.
With beguiling messaging straight from the marrow of your mission you’ll captivate your target audience and sound like no one else.
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Businesses grow and change. Algorithms shift. Current events are unpredictable (what’s up, COVID).
I’m here to help you shift tactics, update messaging, launch new endeavors, and celebrate wins. For whatever you (or the world) have in mind.
With me in your pocket, consumers can count on you to show up to surprise and delight them.
The more you grow, the more trust and authority you’ll earn, and, the more adaptable and consistent your business will be.
Buckle up.
Effective copy minimizes your workload
while maximizing your profit
Sustainability Copywriting Perks
No nickel & diming here…
These services are always on the house:
Strategy Guidance & Outline - Approved by you before my writing even begins
Consumer & Market Research - Delving deep to best understand your marketplace, your competitors, and your audience
Voice & Tone Development - Identifying, clarifying, and honing your brand’s messaging and essence
Search Engine Optimization (SEO) - Carefully researched, expertly crafted, and guaranteed to revitalize your website rankings
A/B Testing Suggestions - For emails and landing pages that ratchet up the heat
Segmentation Ideas - For a deeply personal customer experience
Formatting - Professionally formatted and visually pleasing for deep readers, skimmers, Google, and ESPs alike
Professional Editing - Polished and factually correct content
Content Strategy - An actionable roadmap for success, because your business deserves it
Sustainability Copywriting Services & Pricing
Why yes, bundle pricing is available
Be bold and create a lasting impact - inquire about bespoke bundles & retainers
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An effective, tactical sales page is paramount for your business. They are the Swiss Army knife of efficiency for your products & services.
Through the art and science of persuasive storytelling this one page will:
Eliminate distractions
Shepherd your target audience
Quell objections
Build authority & trust
Provide proof
Highlight benefits
Offer relief
Build urgency
Win you the sale… now.
This isn’t a nice-to-have - it’s a must-have.
Sales Pages starting at: $975 USD
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QQ: Wait, isn't a sales page a landing page?
A: Yes. But, there is more than one type of landing page.
Landing pages always have a singular conversion goal. Sometimes, it’s to make a sale. Others, it’s to collect customer information and behavior.
Strategic landing pages entice your audience further down the funnel.
Collect data and leads for your email list, promote an offer, register for an event, download a resource, make a sale.
Create highly targeted, relevant messaging, and any action becomes a win.
Landing Pages starting at: $950 USD per page.
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Website copy is your digital storefront window - a lasting impression. Let your customers see their reflection in your window and walk through the door with the intent to buy.
With razor-like precision, I’ll unearth and fine-tune your authentic voice. Your copy will be clear, confident, compelling, SEO-optimized, and unmistakably you.
Website Copy starting at: $650 USD per page
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Reciprocity is a surefire way to earn your target audience’s trust and business. Enter E-books & Lead Magnets.
Offer your people something of value they want - for free - in exchange for their email address …and watch your business grow. Simple as that.
Opt-In Projects starting at: $500 USD
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Emails are a powerhouse pillar of your marketing strategy. The average ROI for email marketing is $42 for every $1 spent. Scout’s honor.
This is one of the most potent ways to directly reach your audience and embolden them to take action now.
Emails starting at: $200 USD per email
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Effective product descriptions are vital in winning any customer’s business.
Used well, they become tantalizingly powerful . . . highlight benefits, spark desire, and compel the reader to buy now.
Product Descriptions starting at: $200 USD per description
And Now For Some Really Good News
Email Sequences & Retainers Are yours for the Taking
Together, we’ll take your brand by the horns and show it and your audience who’s boss.
(It’s us.)
But Before we Dive IN:
Why is Email Marketing important?
Email Marketing lets you directly into your prospect & customer’s virtual living room - better yet, you’re at their fingertips.
With 88% of people checking their email multiple times a day, there’s no better place to get your brand in front of your qualified leads’ eyeballs.
Let’s look at some statistics, shall we?
ROI: $42 for every dollar spent on email
More Segmentation leads to, on average:
3x more revenue per recipient
2x higher open rates
50% fewer unsubscribes
Personalized Emails have a 29% higher open rate and a 41% higher click-through rate (CTR)
Automated Emails bring in 320% more revenue than non-automated (!)
Purchases: 50% of consumers make purchases from email marketing at least once a month
You could argue with statistics… but you’re smarter than that.
Email Sequence Bundles
Earning money on autopilot is the ultimate dream. And guess what? That’s exactly what email sequences do.
Done-For-You email sequences do the heavy lifting of nurturing your audience, offering value, and driving conversions.
With an industry average ROI of $42 for every dollar spent... why wouldn’t you want this?
WELCOME SEQUENCES
A new subscriber is never more engaged than when they first sign up for emails.
Seize this opportunity and unleash the full potential of multiple touchpoints to create an enticing, effective, and targeted welcome.
Offer insight into your brand and offer them tantalizing benefits bursting with value.
Why? Well, to name a few reasons:
Open Rates: Welcome emails have an average open rate of 82%. Compare this to open rates of 20-30% for regular marketing emails and… wow.
Conversion Rates: Studies show that welcome series can achieve conversion rates of up to 50%. Take. Advantage.
Subscriber Engagement: Subscribers who receive a welcome email sequence are 33% more likely to engage with future emails. Say “yes, please!” to customer retention and engagement.
Unsubscribe Rates: Welcome sequences help reduce unsubscribe rates by up to 60%. Create a sense of connection and understanding, and earn a loyal fan.
Welcome Sequences starting at $995
abandoned Cart Sequences
A whopping 70% of online shoppers abandon carts. It’s even closer to 85% on mobile devices
I’ve done it… we all have. The world and our phones are never not distracting.
BUT, abandoned cart emails have one of the strongest ROIs in the biz - and with an average 50% open rate this one email flow can recover up to (gasp) 15% of online sales.
Is your business taking advantage of this opportunity?
A quick email series addressing hesitations and reaffirming value and benefits will nudge customers across the finish line. Success!
Abandoned Cart Sequences starting at $590
Complete Email Automation Bundle
Want all the hard-hitting email automations at your disposal?
No sweat.
You’re ready to offer deeply personalized emails that nurture and engage your target audience and customers on autopilot.
This one-stop shop of email marketing prowess will rock the foundations of your business - in a good way.
Value Included:
Welcome Flow
Abandoned Cart Flow
Browse Abandonment
Nurture After Welcome Sequence Flow
Thank You Flow
Post Purchase Followup
Service Review
Win-back Sequence
Cross-Sell
Copy and …
Uploading, Design, Optimization, Segmentation, and Technical Set-Up (sheesh!)
Original Price starting at $8,000
Bundle Price: starting at $7,200
Email Retainer Packages
Don’t have the time or know-how to go deep into the crevices of your ESP to optimize and create a balanced ecosystem of click-worthy, deeply personalized, and targeted emails? That’s expected - even most marketers don’t.
As an email marketing expert, I’ll take emails off your docket for good.
You’ll earn more qualified leads, relevancy, trust, and conversions.
Segmentation, and A/B Testing, and List Cleaning - oh my!
A Good Option
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Maintain list hygiene
Monthly maintenance on segments
Content calendar creation
Write, design, strategize, & plan (segment, schedule, & deploy) 4-5 email broadcasts per month
Write, design, strategize, & activate 1 flow per month
Track analytics & metrics and receive a customized report at the end of each month
Starting at $2500 - 3000 per month
A Better Option
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Audit email marketing efforts and activity
Clean up lists & segments
Maintain list hygiene
Monthly maintenance on segments
Write, design, strategize, & plan (segment, schedule, & deploy) 4-5 email broadcasts per month
Content calendar creation
Write, design, strategize, & activate up to 2 flows per month
Update up to 2 flows per month
Segmentation strategies & implementation
Properly format CSVs and upload new subscribers as needed
Track analytics and metrics and receive a customized report at the end of each month
Daily monitoring and upkeep of ESP (technical duties)
Starting at: $3000 - 5000 per month
Your Best Option
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Audit email marketing efforts and activity
Clean up lists & segments
Maintain list hygiene
Monthly maintenance on segments
Content calendar creation
Write, design, strategize, & plan (segment, schedule, & deploy) 8-10 email broadcasts per month
Write, design, strategize, & activate up to 2 flows per month
Update up to 2 flows per month
Segmentation strategies & implementation
Properly format CSVs and upload new subscribers as needed
Track analytics and metrics and receive a customized report at the end of each month
Daily monitoring and upkeep of ESP (technical duties)
Starting at Price: $5000 - 7000 per month
Testimonials
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“Kathryn just gets it. She is whip-smart and got up to speed on our needs immediately. Oh, and she delivers.”
Sales Director, Sustainable SaaS Industry
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"If I had to work with anyone other than Kathryn I would be genuinely disappointed. I might refuse. She's legitimately the best I've worked with in my career. . . The level of service, attention to detail, and execution she provides is unmatched. She's tenacious, results oriented, and an absolute delight."
Marketing Sr. Director, Sustainable Transportation Industry
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“Kathryn quietly runs circles around her peers. Should she promote herself more? Yes. Am I selfishly glad she doesn’t? Yes.”
Marketing Director, Green Tech Industry
My Promise To You
When you trust me with your mission I’ll create memorable, engaging copy that empowers your target audience to take action now.
I understand your ideal audience because I am your ideal audience.
Keen To See More?
FAQs
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This is who I work with most often. But it’s not a hard and fast rule.
Are you an ethical business that cares about your ripple effect in the world?If so, let’s talk more.
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After you submit a request, I’ll follow-up to schedule within 48 business hours.
Then, we’ll connect to discuss:
1. Brand Deep Dive: Painting the landscape. What’s your unique story?
2. Goals Assessment: What are your pain points? Where and what do you want to improve? If you’re not sure, that’s okay. I’ll help guide you.
3. Roadmap: Mapping an action plan to achieve your goals and save you time.
4. Pulse Check: Are we in alignment and keen partner up knuckle down? -
I’ll create a personalized proposal and contract for your specific needs. Once approved…
I get down to work researching and writing.
Two rounds of edits are included to ensure you’re comfortable with and confident in your new copy.
Sit back and watch your reach, revenue, and impact grow.
Rinse and repeat as desired.
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I’m happy to discuss bespoke projects.
If you have a specific project in mind that you don’t see listed, please reach out and we’ll dive deeper into your needs. -
You don’t need me to tell you life aboard the whirling rock we inhabit can be unpredictable . . .
Seemingly more so every day, right?A lot of times it’s tempting just to sit tight.
But not you. And not me.
It takes bravery to stand up for something you believe in.
Even when it’s scary, and uncertain, and some might say you can’t make a difference. . .
But you can. And you do. And you will. It’s all too important.If you’re here, you’re stout hearted too. Welcome.
Let’s get after it, shall we?
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(Too Long; Didn’t Read) Because sometimes you need a shortcut:
My name is Kathryn Russell and I’m a sustainability copywriter.
I give a damn and tell stories that resonate and inspire action.
You give a damn and have a business that positively impacts people and the planet.
Together, we’ll unleash new possibilities for you, your business, and the world.
I’m here to make you even more successful.
Get in touch
Together we’ll kick inefficiency in the teeth
Let’s get started
(Submit the form below, and I’ll connect within 24 hours)